https://www.jamiedoesux.com/home daily 1.0 2023-01-10 https://www.jamiedoesux.com/focoslive daily 0.75 2022-03-11 https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e80b077d-1a8d-4df6-a1d4-a81d3cd7a86e/smartmockups_l0il9j7y.jpg Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/5d401b21-7840-4c1a-bf33-fc54aa40f83c/Quick+Tips+Screenshot.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/dbbad958-0e7c-4fb2-9546-e8cc6226acdb/Export+Figma+Screenshot.png Focos Live https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/3d7d8c6d-4bfc-4710-9e06-d85ec251ff90/Aperture+Screen.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/afd8d1e1-cb1c-47fe-a283-51ba2afc01c8/User+Interview+Notes.JPG Focos Live - User Interviews Research was conducted by 4 power users who have been using FOCOS Live for the last two years. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e3e29ff0-86e5-4b78-a53b-6574bfa28389/Persona.png Focos Live https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/6484194e-b960-4fbd-b0f9-2455d6f89188/User+Stories.png Focos Live - We created user stories to capture the desires and goals from the perspective of FOCOS Live users. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/eb1f5f9d-602a-4ea2-87e5-785639dfff99/Flow+Chart+-+Figma.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/3d6c8d4a-cf00-481f-9117-6368d265c65a/Journey+Map+Focos+Live.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/ecf6ccc4-f3cf-4bb3-89f3-736a8c7db60d/Sketches+Focos+Live.jpeg Focos Live I sketched out possible ways to make the application better and more user friendly. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/30f4ad08-ec61-47bb-ad49-9c42cd5bb7ab/Wireframes+-+Focos+Live.jpg Focos Live - Wireframes Based off the sketches, I started having the ideas come to life through creating Lo-Fi wireframes. I expanded on the ones that would suit the user’s needs the most. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/9304277d-b7b4-461c-87d2-08a7dabca55d/Screen+Shot+2022-02-26+at+6.01.56+PM.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/be2790dc-a88c-4728-97e5-b52dc062cd57/Focos+Live+Rating+Chart.png Focos Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jamiedoesux.com/about daily 0.75 2023-01-10 https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/0dbdcd8e-fe25-462c-a5da-e13a5407b604/IMG_7632.jpg About Jamie https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/5ebee588-c3a8-48c8-b110-ccaf85dc4796/IMG-7302.jpg About Jamie https://www.jamiedoesux.com/contact daily 0.75 2022-03-19 https://www.jamiedoesux.com/services daily 0.75 2022-09-13 https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/6947f970-e4f7-4a13-94fe-e7aca909a959/ux-indonesia-qC2n6RQU4Vw-unsplash.jpg Services - Research. Analytics (Flurry & Google Analytics) Survey design Interviews Wireframes Journey maps Field & Desk research Ethnography & Secret Shopping https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/34630d76-5aa6-4f88-bb2f-074975ea8474/ux-indonesia-5QiGvmyJTsc-unsplash.jpg Services - User Testing. Test Plans Participant Recruiting Figma Prototypes Reporting https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/8c00e025-33ca-4635-b6ed-8b1349d6f36b/Screen+Shot+2022-06-02+at+10.53.35+AM.jpg https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/4cb89acd-f3e3-460f-926d-b9287971f1f0/Simple+Colorful+Pie+Chart+Infographics.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/484e8401-d40a-4788-9729-11bf8ad77ee1/Black+and+White+Simple+User+Persona+Template+Brainstorm.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e8011469-6289-4778-b358-f51eacfb252a/Persona.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/a95cac6c-fe25-48cd-8f9a-72260203b27f/Journey+Map+Focos+Live.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/a9406722-414e-4ca2-8467-78d5e3fc2085/Flow+Chart+-+UberEats.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/b5f6db43-3e95-4bb8-b05d-3dadcbd0fe1d/Screen+Shot+2022-05-11+at+1.09.08+PM.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e9e61bf5-5501-4da4-b5b4-b93bde023c92/Screen+Shot+2022-04-11+at+1.43.43+PM.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fc3562db-9b3d-4af1-b3a2-6605d6ca7760/Focos+Live+Rating+Chart.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e6cec6e4-aac9-45cf-8030-7881e6ecc97e/Screen+Shot+2022-09-12+at+7.56.56+PM.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/c73120a3-1095-4f87-8eab-f9e5bdeea555/smartmockups+aperture+screen+.jpg https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/86604a9a-7add-4a34-bc29-6150cdada0ba/Screen+Shot+2022-02-26+at+6.01.56+PM.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1663038096466-0D5F2QAB2A6HD7OMRO9V/Screen+Shot+2022-05-19+at+2.24.25+PM.png Services https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1663038161643-0XBO6CGRFQP2KQO42H8I/Wireframes+-+Focos+Live.png Services https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1663038269517-KRMOPHGLK8347DK0K017/Screen+Shot+2022-07-12+at+2.11.30+PM.png Services https://www.jamiedoesux.com/ubereats daily 0.75 2022-06-29 https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/286a57c7-2bca-4b18-aba8-7d8563893422/DSC04359-2.jpg UberEats - Introduction As a user who orders food delivery extensively from various mobile Apps, I encountered frustrations when using UberEats. So I challenged myself to optimize the ordering experience. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/3ae33927-d709-466b-9eb4-5e751bb61b83/1*33khN9zpFCMWnF8pLqeVTQ.png UberEats Empathize & Research - As I step into the shoes of the user, I am able to feel their frustrations and understand their needs. I start off by doing a competitive analysis and conducting user interviews. Identify the problems and then come up with a hypothesis that will be tested for validation. Define goals. Ideate solutions to improve usability, usefulness, & intuitiveness of the application based on quantitative data and qualitative user feedback. Create wireframes and a clickable prototype - to test with users to see if improvements will create a better experience. User Testing - Get feedback from users and validate that the updates are game-changing solutions. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/760616bf-705c-4dae-be7c-2621381d7f46/Screen+Shot+2022-06-02+at+10.53.35+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/3aa718eb-1a8f-472f-b79c-2fa15081b56c/Screen+Shot+2022-05-12+at+10.49.56+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/9b7332c4-cfb0-4960-ad88-e7f340e84a7e/Screen+Shot+2022-05-12+at+10.50.45+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/d8f3f121-897b-48f0-ad77-a20fd464cfce/Screen+Shot+2022-05-11+at+1.09.08+PM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/cfc248f5-9d58-4f4d-9ed2-31f835c50064/Screen+Shot+2022-05-12+at+10.46.38+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/452927d2-6b1f-4d30-9c15-21d7370d8c04/8D4D0AAA-0264-4DA5-B31D-47984A162AC8.jpg UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/66dc3166-dd89-4237-8224-e6a164d19db5/IMG_2962.JPG UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/82625bbc-5f89-4661-8252-92507ff93548/Screen+Shot+2022-05-19+at+2.26.06+PM.png UberEats - Wireframing. After brainstorming and creating sketches, I jumped into wireframing in Figma. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/570e7a4c-c110-4d23-b51a-90b59f22bc34/Screen+Shot+2022-05-19+at+11.49.39+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/b5bfe8ed-3800-415b-80ee-6a62d59939e3/green-check-mark-icon-in-a-circle-free-vector.jpg UberEats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg UberEats https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg UberEats https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655346464818-MCHL0WNJQ6HQSVBQPBCQ/Screen+Shot+2022-05-12+at+10.55.42+AM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655489862538-D2BMEV1BC0P35VC5MS01/Reviews+%26+Ratings+problem.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655489918492-AEJZCMFFW3TXKCKB90WN/Reviews+%26+Ratings+Solution.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655494225412-2K5I49FTRE2EGEA5T88F/Payment+Method+Solution.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655494391240-5UQRP0VJUBQQTF356R91/NEW2.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655499652572-78C9MXNRXKHYHWA8662U/Review+Order+Problem.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655502860442-9DGQ9ETZ7F02U79DZS1K/Review+Order+Solution.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655768656368-K4QHKB5ZDK0RCUU4RHH7/Screen+Shot+2022-06-20+at+4.39.12+PM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655768933624-A5KVHTCS5BWRC5THT0H0/Screen+Shot+2022-06-20+at+4.48.28+PM.png UberEats https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1655934172802-DSE2U1FJRATY5KGIWI2R/Search+Bar+%26+Favorites.png UberEats https://www.jamiedoesux.com/robinhood daily 0.75 2022-08-10 https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/45459c1e-ca0a-4eac-b805-e7d684b8338e/AA7DE906-5FD1-4DC2-9C7F-E115BB09DD97.JPG Robinhood - Since I use Robinhood on a regular basis, I was excited to take on this user research project to discover user motivations, desires, and pain points while on the mobile application. Robinhood has become a popular platform for investing and trading securities. I was curious what could make the experience even better so that users without a doubt would choose Robinhood over any other competitor. My goal with this project was to empathize with the user and become the personal so I could identify problems and come up with creative solutions that would increase engagement, create more adoption, and lead to higher conversions from use of the application. Ultimately, what would give the user a seamless and delightful experience so they keep coming back! I wanted to take my heuristic knowledge assumptions and go out in the field and get the validation I needed. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/952eb3dd-abda-45cf-aec2-fdea47843e7e/content-pixie-l6I8jpzKJQU-unsplash.jpg Robinhood - Goals Apply UX research methods to uncover user problems. Generate solutions based on observable and interview data. Synthesize data and come up with solutions to enhance the Robinhood experience. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fbf27ff6-0ac2-4e55-a3af-313df54c1b9e/david-travis-WC6MJ0kRzGw-unsplash.jpg Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/02ccdec6-aaae-4079-a53c-b2e2cd8ada6e/Screen+Shot+2022-04-11+at+8.52.21+AM.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/5982392b-ba43-4405-ae31-47b6e31b29b5/Screen+Shot+2022-07-27+at+3.23.34+PM.png https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/b72804d4-06a5-44b0-988c-3a1cdbe3f203/Simple+Colorful+Pie+Chart+Infographics.jpg https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/edcfbfe1-c7ac-4ab9-a289-f178fa8e69d2/6CE10CB0-DCC1-429E-BA4E-68F716E83908_1_105_c.jpeg Robinhood - I Began synthesizing the qualitative data collected from users on the white board. I categorized user pain points, motivations, goals, main activities, and thoughts/feelings to better understand the user’s needs. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/d2c88306-9312-43ae-b136-1e9747d8d2f7/Black+and+White+Simple+User+Persona+Template+Brainstorm.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e8e4e08a-1a7a-400e-80ef-a8a0c70b5bb4/Screen+Shot+2022-04-11+at+1.43.43+PM.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/bcaf3cdb-5d41-4e70-88b1-3a52cdf47bac/Robinhood+Sketches.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/333b4984-d1c3-4ec1-acf9-98cf37d200b0/Screen+Shot+2022-07-12+at+2.11.30+PM.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/ae0d311e-351d-4950-a110-0358452a4b08/Robinhood+Dashboard.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/448c78e3-93e4-474f-9ab2-239b636a1f5c/Redx2.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fc568390-74b2-41d2-8287-b1597551a672/Green+Check+Mark.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/ca453e32-1bd9-4211-99d5-67b21d5921ba/Robinhood+dashboard+Solution1.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/448c78e3-93e4-474f-9ab2-239b636a1f5c/Redx2.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/90b0c9be-88f8-492b-bf60-3b005bbeefa6/Robinhood+Problem2+DRIP.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/30b5aaff-a0b8-4959-83e3-fcc5752cfff1/Robinhood+Solution2+DRIP.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e3686398-2601-4e18-8bf7-442be46a4a51/Robinhood+Solution2+DRIP+%232.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fc568390-74b2-41d2-8287-b1597551a672/Green+Check+Mark.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/448c78e3-93e4-474f-9ab2-239b636a1f5c/Redx2.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/2e564799-d791-463a-8d2e-4131ac11c6b3/Robinhood+Problem+3+Portfolio.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fc568390-74b2-41d2-8287-b1597551a672/Green+Check+Mark.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/18de63e3-f059-4e51-91e7-c952e707ff8d/Robinhood+Solution+3+Portfolio.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/448c78e3-93e4-474f-9ab2-239b636a1f5c/Redx2.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e68c2839-3bf2-46b7-be3b-15fdd019d6a5/F148F10A-99F2-4D15-B10D-BBB3BA3159E8.gif Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/fc568390-74b2-41d2-8287-b1597551a672/Green+Check+Mark.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/f0592d4d-b654-451a-abb5-22bd2cbd6b16/Robinhood+Watchlist+Solution.png Robinhood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/e8384f40-3545-46b8-a9fa-eaac0ad1163d/iStock-1299122459.jpg Robinhood - User Testing I tested the prototype with 5 individuals. The insights from the user testing confirmed the validation I was looking for, that with the improvements, users felt they could get more use out of the application. The navigation was more intuitive. The new features made it more useful, accessible, and desirable which keeps the users interested and coming back. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/06b06c9a-8efa-41d4-bc09-338f494a28c5/andrew-neel-90FHlmLRgKs-unsplash+%281%29.jpg Robinhood - Conclusion I really enjoyed diving into this research and exploring testing solutions on how the Robinhood experience can be improved through observation and task analysis. https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1656542455958-HNJ4LJJOYDY60WFCDPI1/Screen+Shot+2022-04-11+at+3.32.44+PM.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/1656542607314-MHBD9UCJYE275175RDZA/Screen+Shot+2022-04-11+at+3.33.36+PM.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/4ce60abe-9234-4393-a8c1-8db8713d3581/Simple+Colorful+Pie+Chart+Infographics.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/cc6e7e12-8bd2-4d7a-bb45-43d32f5cb80f/Simple+Colorful+Pie+Chart+Infographics.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/a158a745-2943-4026-8d08-fe8046bfd4c1/Simple+Colorful+Pie+Chart+Infographics.png Robinhood https://images.squarespace-cdn.com/content/v1/61eb249f530a4612585ff23c/be68a225-fdba-491f-b74f-1b8c84bac000/Simple+Colorful+Pie+Chart+Infographics%281%29.png Robinhood